The OBA is excited to announce the appointment of Matt Godfrey as the organization’s new Executive Director as of June 1, 2022.
Matt has been an advocate, business leader, connector, and educator in our outdoor industry for many years. The Appalachian Mountains hold a special place in his heart, having spent the majority of his life living in Western North Carolina, including studying business and outdoor recreation management at Appalachian State University and earning an MBA from Western Carolina University.
He aims to grow membership and member opportunities that spur innovation, competitive advantage, business growth, and overall positive impact within our outdoor economy and community.
“The OBA board is thrilled to have Matt at the helm as we continue to grow as an organization and solidify WNC as the outdoor industry hub of the East” said Anna Rawlins, the OBA Board Chair. “His history as a founding board member of the OBA, business development expertise, and drive to support outdoor industry businesses are key assets that the board sees as essential in achieving its ambitious goals.”
Godfrey developed the Waypoint Accelerator, an outdoor entrepreneurship and innovation accelerator program for early-stage, outdoor-focused companies and will continue to manage that program in his new role. He’ll also spearhead the OBA’s involvement with the WNC: Made By Mountains brand initiative to build our outdoor communities across the region.
“It’s an exciting time to be part of the OBA and I feel like I’ve come full circle from past volunteer roles to now serving as the Executive Director”, said Godfrey. “ Our outdoor economy is vibrant and our member companies are strong and growing. I’m fortunate to work with such a dedicated, talented, and energetic board of directors. The culture within the OBA is one that places value on collaboration, cohesiveness, networking, education, and business growth, while not forgetting to have fun along the way. There’s no better place to launch, relocate, or grow an outdoor business.”