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News

April 2026 Member News

April 15, 2026 • OBA Updates

Outdoor Business Alliance of WNC Announces New Executive Director  Regional outdoor business network welcomes Conner…

Member Spotlight: American Backcountry

April 15, 2026 • Member Spotlights

American Backcountry is an art-driven apparel company rooted in a simple idea: people connect…

Outdoor Business Alliance of WNC Announces New Executive Director 

April 10, 2026 • OBA Updates

Regional outdoor business network welcomes Conner Borkowski to usher in a new wave of organization’s…

Outdoor Business Alliance Announces 11th Annual Get In Gear Fest, April 25th, 2026 at New Belgium 

April 10, 2026 • OBA Updates

Free festival celebrates WNC’s outdoor industry with outdoor brands vendor village, gear demos, family activities,…

March 2026 Member News

March 17, 2026 • OBA Updates

AllTrails Stewards Fund Opens on April 20, 2026 The AllTrails Stewards Fund supports community-driven trail projects that…

Member Spotlight: BIG Adventures

March 16, 2026 • Member Spotlights

For more than 20 years, BIG Adventures has been helping people get on the water…

Member Spotlight: Melodic Sorbet

February 18, 2026 • Member Spotlights

In Western North Carolina, where creativity and the outdoors intersect in powerful ways, storytelling plays…

February 2026 Member News overlaid on the mountains of western north carolina

February 2026 Member News

February 4, 2026 • OBA Updates

Cultivate Climbing and Carolina Climbers Coalition announce the launch of the Cultivate Mosaic Scholarship Fund,…

OBA January 2026 Member News on WNC Mountains

January 2026 Member News

January 21, 2026 • OBA Updates

Outdoor Business Alliance is hiring a full-time Executive Director Applications for the next OBA Executive Director close…

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The Outdoor Business Alliance consists of Western North Carolina-based companies collaborating to share talents, encourage new ideas and inspire each other. Our member brands are dedicated to creating exceptional outdoor gear and experiences with a focus on responsible manufacturing, cutting edge innovation, and economic growth in our region.

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