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Where Outdoor Businesses Grow and Community Thrives

Connecting outdoor businesses with the people, resources, and opportunities needed to grow business and be a collective voice in shaping the future of the outdoor economy.

Join the Network
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WNC is the Outdoor Industry Hub of the East

Western North Carolina is more than a beautiful place to play outside; it’s a thriving outdoor economy comprising makers, manufactures, outfitters, retailers, conservation and tourism organizations, and service providers who have collectively made this region the outdoor industry Hub of the East. 

Since OBA’s founding in 2013 we’ve proudly served 175+ (and growing) member companies and organizations who represent Western North Carolina’s outdoor industry ecosystem, generating $8.3 million dollars in local sourcing and over 1,062 jobs that are growing our local economy.

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Great Outdoor Businesses Grow Together

OBA gives outdoor entrepreneurs and businesses the connections, resources, and collective brainpower to solve problems, find opportunities, and build something bigger than any one company could build alone.

Meet Our Members

You're in good company here

Good companies make good company. By collaborating, we elevate one another, lifting the outdoor economy and our profitability.

Carolina Climber’s Coalition

Devil’s Foot Beverage Co

Innovative Outfitters

Outdoor Industry Jobs

OBA member organizations provide more than 760 jobs region-wide, and well over $8M in local sourcing of materials and contracts in our region. Our new job board provides opportunities for businesses and individuals to match skills and talent to positions as we grow the WNC outdoor economy.

Find a Job List a Position

The OBA played a huge part in my decision to move to Asheville and start my business. At the time, I believed the OBA would help provide the encouragement, mentorship, and resources I needed to get my work off the ground. Looking back, 5 years later, the people and companies of the OBA have exceeded all expectations.

—Greg Hardy, Rockgeist

Check Us Out

Whether your brand is new or well-established, your leadership and staff have something to gain by being a part of the larger outdoor community. We encourage you to join us for our next event to find out more. Sign up to be notified of upcoming events and opportunities here:

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Upcoming Event:

12th Annual Get In Gear Festival April 17, 2027

12pm-5pm

Location - New Belgium Brewing

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The Outdoor Business Alliance consists of Western North Carolina-based companies collaborating to share talents, encourage new ideas and inspire each other. Our member brands are dedicated to creating exceptional outdoor gear and experiences with a focus on responsible manufacturing, cutting edge innovation, and economic growth in our region.

Join OBA

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